Milou is an app that will provide a platform for parents to organise their children's daily and weekly routines. They wanted a sleek and playful design attracting both parents and children.
I created the logo using basic shapes, much like the ones found in many children educational games.
For the other elements of the brand identity, I created a decor using the same colour palette distributed in an unequal way, much like a timeline schedule of the children's activities.
![](https://cdn.myportfolio.com/a63ed093-8668-4351-8413-8667113e3137/3b6191ef-85eb-4bbf-8fb0-850a10814352_rw_1920.jpg?h=b25f55ff99140a0ec5fa1130dd40ed20)
![](https://cdn.myportfolio.com/a63ed093-8668-4351-8413-8667113e3137/3215c49b-de36-4170-82fd-9a300934341d_rw_1920.jpg?h=b5da6c653d3118d96381d9cb88b8eda1)
![](https://cdn.myportfolio.com/a63ed093-8668-4351-8413-8667113e3137/bc152095-be78-412b-af86-d28d8f2a2460_rw_1920.jpg?h=2a4ebbca7a9a8bcadabcd464ea02212f)
![](https://cdn.myportfolio.com/a63ed093-8668-4351-8413-8667113e3137/924ee31c-b1de-4592-991b-024d068685a9_rw_1920.jpg?h=ce6e3590ae7f2cc4f4f561943ebf62a9)
![](https://cdn.myportfolio.com/a63ed093-8668-4351-8413-8667113e3137/34d5f2f2-9136-4c8e-bd75-58ca9721e271_rw_1920.jpg?h=55cdc33f1436922527d2bee545e7b702)