Milou is an app that will provide a platform for parents to organise their children's daily and weekly routines. They wanted a sleek and playful design attracting both parents and children.
I created the logo using basic shapes, much like the ones found in many children educational games.
For the other elements of the brand identity, I created a decor using the same colour palette distributed in an unequal way, much like a timeline schedule of the children's activities.